So, you’re looking at B2B marketing solutions?

Great, marketing is crucial, but doing it effectively can be a challenge… 

When done right marketing builds trust and relationships with your customers - and customer engagement is the heart of any successful business.  

In this blog, I will outline how Pardot can help your business flourish using effective marketing in 5 key points.  

Numero uno.  

Maybe an obvious one, but I think important to mention. Pardot integrates quickly and easily with Salesforce Sales Cloud.  

That means from the very first interaction your customer's journey can all be managed on one platform. Having one platform can help bring the Marketing and Sales teams together by improving communication between the two, a recent survey by Inside View found that one of the biggest obstacles to sales and marketing alignment is a lack of accurate shared data.  

Number two. 

Pardot can track the activity from potential prospects when they visit your website or social media pages.

It logs all the page view activity including session duration, pages viewed, time of first page viewed, time of last page viewed, source and host name. It can also track if a customer opens an email or clicks on a custom redirect. This means you can score the lead to see how likely they are to become a customer based on their engagement levels.  

Number three. 

You can design lead nurturing tracks with personalized targeted content using templates for emails, landing pages and forms which will build trust, increase brand awareness and maintain a connection until prospects are ready to make a purchase. When a business focuses on lead nurturing they make 50% more sales at a 33% lower cost.  

Number four. 

With Pardot you can calculate Return on Investment (ROI). This will help your marketing team to understand which campaigns are the most effective, which ones maybe aren’t working as well so that they can best focus their efforts and make changes if necessary.  

Number five. 

To build trust with a customer the journey needs to be personalized, the customer wants to feel important. In fact 75% of consumers prefer buying from a brand that knows their name.

But Pardot can do more than just insert a name into an email, you can also send relevant content and offers based on past purchases, engagement levels and the stage of the Sales pipeline that they are in.  

If you’re a B2B business and you’re interested in what Pardot could do for you, then drop us a message and we can have a chat. I look forward to hearing from you!