Salesforce Clouds: Blog Series, Ep 1

Here at Inardua we love clouds. Nope, not the ones in the sky, the Salesforce ones!

Navigating the numerous different products Salesforce has to offer can be daunting to an organisation new to the ecosystem.

In this blog series we look at all the clouds Salesforce has to offer to date from Sales to Service Cloud, and from Commerce to Energy Cloud.

In our first entry, we start with the bread and butter of Salesforce – Sales and Service Cloud, then we dive into Experience Cloud and finish up nicely with the Non-Profit Cloud.

1. Sales Cloud

So kicking it off with Sales Cloud.

This cloud is designed to help your sales people sell smarter and faster by centralising customer information. Some key features of Sales Cloud are Lead Management, Opportunity Management, Reports and Dashboards, Basic Case Management and Territory Management. There are 4 editions of Sales Cloud: Essentials, Professional, Enterprise and Unlimited, which cater for different needs and sizes of businesses.

2. Service Cloud

Service Cloud shares some features with Sales Cloud. Whilst Sales Cloud has Basic Case Management capabilities, Service Cloud has many more features to help service reps and managers deliver great customer service experiences. These features include Omni-Channel Routing, Call Centre Management and Computer Telephony Integration (CTI) and Knowledge Base.

Service Cloud offers the same 4 editions as Sales Cloud: Essentials, Professional, Enterprise and Unlimited.

3. Experience Cloud

Experience Cloud, formerly known as Community Cloud is a paid add-on to Sales or Service Cloud. Licensing for Experience Cloud is broken into 5 editions. Each with different capabilities.

1) Customer Community the use case of which is for B2C companies who want a customer portal which has self service capabilities.

2) Customer Community Plus similar to Customer Community but also has capabilities to deliver complex portals with advanced sharing, delegated administration, reports and dashboards.

3) Partner Relationship Management the use case for this license is B2B companies which sell through a distribution channel, this license is to help businesses boost partner sales with Sales Cloud PRM.

4) External Apps the capabilities of this allows companies to build custom portals for brokers, dealers and partner and integrate external systems and expose data.

5) Salesforce CMS which allows companies to build connected content and digital experiences at scale.

4. Non-Profit Cloud

Non-Profit Cloud  allows non-profit organisations such as charities to manage fundraising, program management, marketing, volunteers all on one platform.

It is built on top of Salesforce technology with add-on functions so it is tailored to the non-profit world. Some key features of Non-Profit Cloud are reporting of donor and donation specific data, survey results and others, it supports fundraising as a function similar to campaigns (i.e. to track the success of events and other fundraising efforts).

If you think your business could benefit from any of the clouds or features mentioned in this blog or if you want to find out more then get in touch!

Watch this space for the next blog where we explore more clouds and more features!