Jaz’s 3 top tips highlighted at brightonSEO
The four-hour train journey down to Brighton is always worth it for brightonSEO , the SEO conference ‘where search marketers go to learn to do their jobs better’.
brightonSEO is probably the coolest and most interesting work event I have been to, this year was my 3rd time attending. What I love most about the event is how friendly and approachable everyone is, whether you are new to SEO or a certified expert managing a team of SEOers, everyone is willing to share their knowledge.
Not to mention my love for Brighton and all the freebies you can collect from the conference.
After a seriously jam-packed day, I’ve decided to highlight a few of my favourite key takeaways. These are things I think you may find useful and can put into place yourself!
Instagram SEO tactics to be seen
STOP hashtagging in comments, these hashtags are not recognised by Instagram
USE hashtags in your bio
CREATE a link landing page in your bio to get the most out of your bio link, such as Link Linktree
DO add ALT tags
Lead generation on LinkedIn
Would you agree to go on date with a passing stranger? Maybe, maybe not.. It’s a little uncomfortable to be asked out by someone you know nothing about, the same goes for selling. It’s a bit uncomfortable.
Customers want to know the brand, product or service before buying into it.
Before launching a campaign you should consider
What is the target audience mindset?
Is there a value exchange?
How many leads are deemed as ‘good’? Look for quality over quantity
How long is the sales cycle?
The state of online performance
As websites grow and grow, loading speed gets longer.
Most of Google’s ranking factors relate to loading time, so now it is more important than ever to reduce loading time
The rise of web builders like WIX and Squarespace are not built for performance, they are heavy and often have unnecessary code
How to improve loading speed
Test your website, testing multiple pages with PageSpeed Insights
Analyse the results
Act!
Reduce the size of web pages by optimising images, CSS files, & JS files
Review use of Apps, Plugins & Code blocks, can any be removed?
Compress images & videos with tools like Squoosh
Implement lazy loading, with this beginners guide
Consider using a CDN (Content Delivery Network)
Putting it into play
Across the 12 talks I went to, there was a mixture of things I knew, as well as some stuff I didn't understand!
I’ll be optimising our website for page speed as well as looking into Entity SEO, having gone to Dixon Jones talk & buying his book. Not to mention brushing up my Lead Generation skills for LinkedIn.
Thanks for reading & I hope you found these tips useful!
